Good retailing is based on good layout and planning. Planning store layout, atmosphere, and creating irresistible visual merchandising displays, viewing floor plans and other retail store designs can be the lead factor for retail success stories.
Application of colour is dependent upon the type of retail organisation. There are a lot of rules that people think relate to colour such as a dark colour should not be used in small spaces or painting everything white will make a space larger and grander. This is not always the case.
Colour, if used properly, is one of the cheapest and most effective ways of creating an image or enhancing a design.
Often forgotten and under utilized; lighting is one of the most important aspects of retail store design. An easy way to give retail space a new lease of life is to include some low voltage or metal halide lights in the area or simply replace existing fittings with new globes and clean fittings.
What is a Good Choice of Colour Scheme and Layout Design?
Let’s begin with choice of colour scheme for the store. It is a good idea to conduct research into colour theory in order to discover what most consumers associate mentally with each colour.
An important element of retail store design that is often overlooked is paint colour. Choosing paint for a retail store is fairly easy, as long as you stay organized and always keep your store’s niche in mind.
Retail store layout designs are most often set by the corporate headquarters so all stores in a retail chain have a uniform design. This is done to help shoppers navigate each store and make it easier for them to find what they are looking for both of which improve the shopping experience for the customer.
Choose the fixtures for your store, or evaluate what fixtures you already have. Fittings and displays are an extremely important aspect of store design. They need to be gentle on the eye to draw customer’s attention without concealing the product.
How to Implement Creative Colour Scheme And Store Layout
Follow the steps below to help choose a good colour scheme and store layout
Step 1 – Carefully consider your choice of fixtures for your store, or evaluate the fixtures you already have. While paint can easily be re-done, fixtures are often permanent or hard to alter
Step 2 – Decide what type of atmosphere or theme you want your store to convey. For example, you may want your store to look very feminine, sophisticated, masculine, child friendly, gothic or unisex.
Step 3 – Determine the appropriate colours for your store’s niche and target market
Step 4 – Visit a home improvement or paint store and take paint chip samples. There are free pieces of paper that display the name of a paint colour, as well as a swatch of the colour alternatively collect a colour chart to collate a range of colours.
Step 5 – Lay the paint chips on a flat surface that is covered with a plain white cloth or paper. This will allow you to arrange the colours without taking into account the background they’re lying on.
Step 6 – Choose three paint colours for your store, based on the paint chip group you like the most. You will need a colour for the wall (the more neutral of the three colours), a darker accent colour, and a lighter accent colour. The accent colours are what you will either use to paint fixtures, paint an accent wall, or accessorize the store with.
Step 7 – Examine your entire store space closely before you decide on the layout for your fixtures and furnishings. It is better to keep the space light and airy, so any tall shelves should be at the back of the store.
Step 8 – Design the store layout to enable customers to easily walk into the store and see the whole of the room at once. Ensure your design captivates your prospects; their eyes must be drawn into the room, but don’t confuse them by having too much product out as it will appear cluttered.
Step 9 – Keep aisles wide in order for people in wheelchairs and those with prams to fit through without difficulty. It is extremely frustrating for customers if they cannot walk around the entire store because there is not enough space.
Atmosphere and irresistible visual merchandising displays are what attracts customers. The fixtures you choose for your store as well as special lighting systems to illuminate products can make all the difference between a purchase and window shopping.
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