In an era where brick and mortar businesses are struggling to compete with online retailers, competition is extremely fierce. Online retailers are offering discounted pricing because of low overhead, while brick and mortar stores are looking for strategies to keep their customers coming back.
Although many online retailers offer free return shipping, they still can’t compete with what shoppers are ultimately looking for; the ability to comfortably and easily try on clothes. Several studies have shown that one of the most important factors in purchasing new clothes is how they actually fit. Many online stores have attempted to replicate this feature by offering detailed user reviews and predictions on how a certain item of clothing will fit, but it simply cannot replace the actual dressing room experience.
Most brick and mortar stores don’t fully understand the true importance of the dressing room; a chance for the retailer to interact with a customer who is definitely interested in their products. Many retailers don’t typically have an employee stationed near the dressing rooms. This leads to messy rooms which in turn could hurt potential sales. Customers want to use clean dressing areas that are well lit and have good mirrors. Additionally, a bench and racks can also make for a very pleasant changing room experience.
The physical space within a retail store is very valuable because it showcases the products that are in stock and available. Using a portion of this space for dressing areas can be a difficult decision for some retailers to make. Real estate is a very competitive retail space, such as a mall or shopping center, is often very expensive, and using a portion of this space for a changing area is vital for success. Although adding changing rooms can potentially be expensive, there are some great cost-efficient and space-saving solutions available.
Many newly designed and constructed business parks delivering retail spaces to their investors offer modular walls for their dressing rooms. These rooms offer a great deal of customization through various heights, colors, finishes, and sizes. Modular construction also allows for the functionality of being a free-standing dressing room or to be paired with existing walls. Furthermore, modular construction is a green method of building that uses sustainable materials and recycles excess metals and other raw materials.
Modular dressing rooms are built by expert craftsmen in a factory off-site, which leads to lower costs and a superior product. Once the walls, doors, and other components are completed, they are carefully loaded on to a flatbed truck where they are securely stowed for the trip to your store. Once the dressing room components arrive, they are easily assembled and have the potential to be reconfigured or added on to at a later date.
In conclusion, dressing rooms are of vital importance and will give brick and mortar businesses an edge over their online competition. Invest with developers who are delivering well equipped, fully functional and spacious retail spaces with adequate importance to dressing rooms, which are one of the major factors contributing towards sales and increased business profits and brand value.
It is true that having a dressing room in a retail store is an asset but it is likewise important to keep your dressing rooms spic and span and staffed with friendly, helpful employees to ensure that customers keep coming back to your store.